You may think you have the best idea or product in the world, but asking people to part with their money to pay for it is another matter.
Determining whether your potential product or service has a market – and one sizeable enough on which to build a strong business – lies at the heart of successful healthtech commercialisation.
The Know your Customers and your Market Programme focuses on two tools: database search support and a workshop series. The journey is illustrated in the below diagram, with links to further information.
How do you find out if your offering will hit its mark in the market and gain the optimal product/market fit?
There are several organisations in New Zealand's market validation ecosystem – including government organisations, industry associations, incubators, and other private companies – that can share resources, networks and provide other support on your journey. Here's a snapshot of what's available.
You can learn more about what each organisation offers via the links below, and you can find more organisations listed on the HTA Directory.
The best place to start working out who, what and where your market is, is to learn from those who have gone before. Here is a selection of useful articles and reports on effectively finding and validating your market.
Browse more resources on our Articles & Reports page:
From time to time the HealthTech Activator will offer virtual and face-to-face courses and other events covering different aspects of market validation.
Find out more
