Finding your market

You may think you have the best idea or product in the world, but asking people to part with their money to pay for it is another matter.

Determining whether your potential product or service has a market – and one sizeable enough on which to build a strong business – lies at the heart of successful healthtech commercialisation.

Learn About Our Market validation Journey

HealthTech Activator (HTA) Market Validation Journey: Know your Customers and your Market Programme

The Know your Customers and your Market Programme focuses on two tools: database search support and a workshop series. The journey is illustrated in the below diagram, with links to further information.

HTA Database Search Support

Available throughout your journey. Read more here.

An Introductory Workshop on Knowing your Customer and your Market

Two half-day sessions. See the Events page for upcoming workshops.

Engaging with other ecosystem resources and HTA Database Search Support

In-depth Sprint Workshops on Knowing your Customer and your Market

Five companies per year, four month programme. Contact us for more information.

Connecting to the market validation ecosystem

How do you find out if your offering will hit its mark in the market and gain the optimal product/market fit?

There are several organisations in New Zealand's market validation ecosystem – including government organisations like NZTE, incubators and accelerators, and private companies – that can provide support on this journey. Here's a snapshot of what's available.

You can learn more about what each organisation offers below.

Healthtech Ecosystem Resources

Please get in touch if you would like your business to be added to the above list.

Database access

If you have specific questions about your market validation, you can request a discussion with one of our HealthTech Activator experts. They can use our databases to find essential data to validate your market. To make sure we connect you with the right people, please complete this form and we’ll be in touch.

Database Access Form

Find out more

The best place to start working out who, what and where your market is, is to learn from those who have gone before. Here is a selection of useful articles and reports on effectively finding and validating your market.

Latest Resources

Browse more resources on our Articles & Reports page:

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