Finding your market

You may think you have the best idea or product in the world, but asking people to part with their money to pay for it is another matter.

Determining whether your potential product or service has a market – and one sizeable enough on which to build a strong business – lies at the heart of successful healthtech commercialisation.

Learn About Our Market validation assessment

Connecting to the market validation ecosystem

How do you find out if your offering will hit its mark in the market and gain the optimal product/market fit?

There are several organisations in New Zealand’s market validation ecosystem that can provide support on this journey. Here’s a snapshot.

Download our pdf guide

Please get in touch if you would like your business to be added to this list.

Seeking market validation support

We can help you to work out what market validation support might best suit you. Complete and submit this form and the HealthTech Activator team will be in touch to connect you with the best, relevant support options.

Market validation assessment
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Database access

If you have specific questions about your market validation, you can request a discussion with one of our HealthTech Activator experts. They can use our databases to find essential data to validate your market. To make sure we connect you with the right people, please complete this form and we’ll be in touch.

Database Access Form

Find out more

The best place to start working out who, what and where your market is, is to learn from those who have gone before. Here is a selection of useful articles on effectively finding and validating your market.

Browse more resources on our Articles & Reports page:

Browse more
A scientist depositing samples into a tray.