Commercial Strategy & Planning Workshop Insights

This workshop was designed to provide insights into the principles of commercial planning, strategy and activation. More than just a learning experience, it was an opportunity for participants to put theory into practice through interactive exercises. Attendees went on a journey as they worked through key aspects of business development.

Expertly facilitated by Dan Hansen Director of consulting firm Apagie, and CEO of AVRT Group, the session covered:

• Defining winning aspirations - identifying what success looks like for their company and setting a clear direction.

• Exploring the value chain - understanding its role in business development and how to leverage it effectively.

• Building a strong value proposition – Using the10 types of innovation framework, identifying key customers and mapping out the jobs to be done.

• Understanding the sales funnel – Identifying strategies to attract, engage, and convert customers.

• Creating actionable plans - Putting it all together with a 12-month strategy and 90-day plan.

The day was filled with productive discussions, collaboration and strategic thinking, leaving attendees inspired and energised to put their learning into action.

A huge thanks to Dan Hansen for his expert facilitation and to all the attendees for their engagement and contributions.

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Quotes from attendees:

‘The biggest benefit was the discussion within the room when sharing stories with other companies facing similar challenges.’

'A stop and step back on how we’re approaching aspects of our business. And being challenged on aspects we would otherwise overlook.'

'Super valuable session! Thanks Dan for hosting, challenging our ideas and creating a forum to discuss the difficult stuff. I thoroughly enjoyed my time.'

'This was a wonderful workshop, thank you so much for putting this on, and coming to Christchurch as well - much appreciated down here. We had a great day with Dan and learnt SO much - brain was absolutely fizzing afterwards! The small group atmosphere was also really conducive for developing bonds and bouncing ideas and problems back and forth - really good energy. Thank you to Dan and fellow attendees!'

Are you a HealthTech Innovator interested in developing and refining your commercial strategy? Keep an eye out for upcoming workshops on the Events page.

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