Know Your Customer, Know Your Market Workshop Insights

We enjoyed hosting the Know Your Customer, Know Your Market workshop in Auckland last week on Tuesday, 18 March.

This interactive session focused on applying a customer-centric approach using the Jobs-To-Be-Done methodology to refine offerings and better understand market needs.

Attendees engaged in hands-on exercises, putting themselves in the shoes of the customer to explore four key elements:

• Value chain & Jobs-To-Be-Done - Identifying the end customer, understanding how they work and their “job-to-be-done", what makes them unique and how a product can help them achieve their goal.

• Customer Attributes & Assumptions - Identifying assumptions for validation by exploring factors that influence the customer, as well as habits, anxieties and push and pull factors to define the target market effectively.

• Turning Assumptions into Data - Exploring where to collect both quantitative and qualitative data to validate assumptions.

• Crafting a Compelling Value Proposition - Bringing all the elements together to create a value proposition that resonates, differentiates and substantiates your offering.

With five attendees representing four companies, the discussions were rich, insightful and collaborative. A huge thanks to Dan Hansen for his expert facilitation and to all the attendees for their engagement and contributions.

Are you a HealthTech Innovator interested in market validation? Keep an eye out for upcoming workshops on the Events page.

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